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Digital StrategyMarket AnalysisService Design

Helping an health insurance company to define its digital position

Mobile apps are disrupting the way healthcare is being delivered resulting in a more consumer-centric model of delivery as well as a more collaborative means of providing health services.

With mobile apps, consumers are essentially forcing a digital relationship with their healthcare providers and the point-of-care now can be extended beyond the doctor’s office and the hospital room.

To get a clear strategy on the fields of activities BARMER consulted BEAM to analyze the market and develop user insights to extend existing digital services into the mobile sphere and to create new concepts for mobile services that meet the radical transformation through mobile media usage.