With the digitalization of all areas of our lives also banking is rapidly changing with a major paradigm shift towards digital-only banks. Millennials are moving more frequently toward digital banking. And this shift to digital banking comes in many forms and with many new players, which are entering the scene. 

Traditional banks like DKB have to innovate in order to stay ahead of the pack. BEAM helped DKB to understand the emerging technologies, the changing media usage and the driving changes in the financial service sector to created a digital service strategy and a tactic on how to navigate through the disruption.